New Trends Crowdfunding and Crowd-sourcing

There’s definitely a great deal of excitement about the best way the startups can benefit your crowdfunding and rightly so if you take a look at how much the crowdfunding industry has increased in 2012. Yet another phenomenon, crowdsourcing, has also increased significantly over the last years, and with that at heart, MBA Resources website has presented five good reasons why companies and organizations really should take a good look at crowdsourcing.  The most important reasons why businesses should check out Crowdsourcing are:

  • to save money,
  • to save time,
  •  to innovate, to increase customer satisfaction and
  •  to scale up.

Another way of crowdsourcing is turning to consumer feedback for generating new content or products. For example, you might ask website visitors for their opinion about online courses versus traditional classes. If you summarize the outcome of your survey you will be able to create interesting, original content and maybe a new product.

The premise is that faster is better and that the first mover wins. They believed that if they just made a decision and went with it, they could correct their mistakes later. I don’t care how much you go on about Internet time before you spend millions implementing a database solution for your e-business portal you might want to take an extra day to weigh your options. The adage “measure twice, cut once” has worked for a few thousand years. The New Economy won’t displace all the old rules.

Wait a minute

Today, business plans are based on the hurry. The difference between success and failure is no longer profits or traditional businesses. Rather, it is looking before you leap. The popular media will continue to glamorize and perpetuate today’s lightning-fast traits: lack of details, small attention spans, and more spin than “stuff.” The risk is good, but a failure as a result of a blind sprint is unforgivable.

Thanks for taking the lead and saying wait a minute. I used to think I was crazy. I probably still am, but my perspective isn’t as warped as I once thought.

Fast and feckless

I just wanted to thank you for your insight regarding the problems that come from the action without thought (“Speeding Up, Dumbing Down,” September 26, 2010, p5). My organization, a multinational services company, is suffering terribly in the throes of this effect, throughout many different business units and levels of decision-making.

Considering the complexity, irrationality, and ambiguity of our business, I think that this problem may be even more intractable in my company than in most other large corporations. Case in point: My unit (in which I am a services portfolio manager) is currently working on a 10-day planning cycle for developing our 2017 business strategy. There is almost no possible way to generate a coherent, effective strategy based on the sound analysis in that kind of a timeframe.

To better illustrate the idea, they came up with this infographic along with some cases-in-point:


Things to remember


The best thing you can do for your business and your market is to talk to your customers like they matter. Like they’re people.

Chances are good that you’re in a niche where people have problems. Help them solve those problems. Be cool to them. Not that I didn’t say “don’t sell.” I like how this horse gift website is giving me a chance to grab a discount if I don’t buy any stuff. Who doesn’t like a discount, right?

Just remember that you’re selling to other humans. You’re not tricking anyone into doing anything with your slick phrasing. You’re just giving them the “uh-oh” feelings. Tell them what you’ve got. Tell it how it can help them. Tell them why you stand behind it and offer them the chance to get it.

The great myth of selling or marketing anything is that somehow great copy acts like a Jedi mind trick, shutting down your reader’s brains and forcing them to buy anything you’ve got. Well, the people who wrote me those messages up top are not Jedi and neither are you.

Your readers won’t be fooled by used car salesman bullshit. They know better. They want substance, content and above all to be treated like someone that matters. So from now on, let’s all just forgo the mind games and buzz words. Let’s communicate like humans and build relationships that actually encourage trust and sales.