YouTube video is a perfect medium for promoting your business. This way you can easily explain your product or service and it can help you to dominate search results. Especially the start-up businesses may benefit from a nicely planned and skillfully created web video. For starters, because their product is new and needs explaining for users to grasp its features and benefits, but also because a professionally produced video gives customers the instant impression of a trustworthy company – put simply instant credibility.
With YouTube being the second search engine, just after Google, having a video channel that explains why your idea is valuable and why everybody should care about it, will definitely help you to succeed. From the beginning, VentureLab International used videos to promote our activities and to give potential students an idea what VentureLab is all about. You can check these videos here.