About the topic
At the beginning of every startup is a venture idea – an incomplete, rough, mental representation of what the company will be. From previous research, we know that creating these venture ideas depends on factors rooted in the past: prior knowledge of the market and industry, and prior working, managerial and start-up experience are important. However, when we create our venture idea, we envision our company in the future. How can we take the future into account?
Our imagination enables us to build a mental representation of this future company; it can create these venture ideas. It gives us a starting point and a starting goal in our entrepreneurial journey. In his VentureClass, Arjan will share the findings of his research and tell more about different imagination processes and how these can be helpful and harmful along the entrepreneurial process.
About the speaker:
Dr. Arjan Frederiks is an Assistant Professor in the Innovation Management & Strategy department and the University of Groningen Center for Entrepreneurship of the Faculty of Economics and Business, University of Groningen. His research focuses on entrepreneurial cognition, creativity, and entrepreneurial strategy. Arjan’s doctoral research @ the University of Twente focused on the use of imagination by entrepreneurs. As the committee regarded his dissertation to be in the top 5% of the field of Entrepreneurship, the doctorate board awarded him the degree of Doctor cum laude. Furthermore, the Academy of Management awarded him the Heizer Dissertation Award in New Enterprise Development for his dissertation research.
Save the date: Thursday November 16, 19.15 – 21.30
More information and registration: VentureClass November 16 by Arjan Frederiks
VentureLab East VentureClasses are public lectures, co-organised with NIKOS. They are open to anyone and free of charge. The lecture topic relates broadly to ‘business and science’. The speakers who share their experiences with the audience, have made their mark as an entrepreneur and/or enterprising scientist. See also the overview of speakers of the past six years. The official language at the VentureClasses is English, unless it can be Dutch. The typical VentureLab East VentureClass format is:
19.15 – doors open and coffee
19.45 – welcome and introductions
20.00 – lecture and discussion
21.00 – drinks
21.30 – closing
This lecture is organised as part of the