Entries by admin

Prof. Aard Groen: Making a high tech start-up successful

The founder of Insego website talked to Aard Groen, director of  VentureLab International about creating successful start-ups. Best Dutch Brands:  VentureLab International is your brainchild.  What was your a-ha moment which inspired you to begin VLI? Aard Groen:  My aha moment came to me after the Innovation Platform Twente asked me why many startups from […]

Jaap van Tilburg: Online Businesses Ideas

Bea Stanford, the founder of Insego blog, talked with the Jaap van Tilburg, the Programme manager of VentureLab International about his own start-ups. Don’t put all eggs in one basket is a well-known strategy that many entrepreneurs keep in mind. This is also a Jaap van Tilburg’s motto, who, apart from having a successful career […]

How to Promote Startups with YouTube Marketing

YouTube video is a perfect medium for promoting your business. This way you can easily explain your product or service and it can help you to dominate search results. Especially the start-up businesses may benefit from a nicely planned and skillfully created web video. For starters, because their product is new and needs explaining for users […]

Some lessons learnt during the Startup Weekend Enschede

I am a master student in Innovation and Entrepreneurship at Aalborg University (Denmark). Currently I’m doing my graduation project for VentureLab International, which is related to entrepreneurial teams and growth of new tech-ventures. Lots of red posters on VentureLab walls with catchy phrases kept raising my curiosity, but the decision to join the event came […]

Social media & Information retrieval for venture development

Entrepreneurs often have to deal with new and ill-defined product concepts, whose context of use is still poorly understood and whose commercial applications are not fully explored yet. Relevant, up to date and rapid information on a broad range of strategic topics such as competitors, potential customers, potential marketing activities, regulatory information, vendors and procurement, […]

Softlanding is trendy

While I was writing this blog my colleague “Rob” was in Indonesia, my neighbor passenger “Senta” was preparing for a backpacking tour in New Zealand and Asia and I was approaching North Carolina (USA) where one of the VentureLab participants presented his company “SolMateS” in a worldwide conference on the commercialization of micro- and nano-systems. […]

Interesting news for SMEs: Social Networking is a successful strategy

First published here on the Social Media Marketing blog of Dr E. Constantinides (Efthymios). According to a just published study of Regus Media Center the adoption of social networking as business strategy by SMEs is growing: the main findings of the study: •Social Networks are now actively used by between half and three quarters of […]

Why should your business exist?

Whether you develop a new business or lead an existing one, its all about the money. Or is it? As the industrialist Henry Ford reminded us a long time ago, “A business that makes nothing but money, is a poor kind of business”. I full-heartedly agree and think this remark bears even more value today […]

Developing a Company inside a “Kiretsu” Network

Entrepreneurs create value. Or at least that is the idea. Scalability is the key to create this value. This should be done by making clever use of networks, and not by controlling everything yourself. Make use of the best skills of others, focus on your own “differentiating skills and ideas”. Triangle of value creation The […]